Brands Manager

Job Description

  • Plan, develop and direct marketing efforts for a particular brand Create strategies to take advantage of market opportunities
  • Conceptualize strategic initiatives and implement details of a campaign
  • Execute strategies with cross-functional teams
  • Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
  • Supervise brand content
  • Manage access to brand assets
  • Develop brand standards and usage guidelines
  • Assist integration of campaigns with brand consistency
  • Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
  • Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products
  • Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding
  • Write reports, specifications and creative briefs

The ideal background of a Brand Manager:

  • Proven Previous experience working as a brand manager (5+ years) in an FMCG is a must.
  • You will have hands on commercial experience and be driven and passionate in your approach to marketing.
  • Experience of the full marketing mix is essential.
  • The ability to influence staff on a 360 basis both up and down the organization is essential.
  • A Bachelor’s degree in Marketing is preferred. MBA in Marketing is an added advantage.


 

 
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