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E-commerce Manager

Job Description

E-commerce Manager

Location: Shanghai/Guangzhou

Job Description

Plan and implement the business plan for e-channel. Promote and grow the sales on different e-platforms. Accomplish our sales target on main e-platforms, monthly P/L follow up
Key account maintenance including:
 Account annual contract negotiation
 Plan annual JBP and review periodically
 Make promotion plans and product combination solutions (including new products promotion)
 Establish and follow up on monthly promotion activities
 Trade marketing planning including:
 Make marketing and promotion campaign calendar
 Implement these marketing activities
 Resources allocation within the marketing budget
 Consumer behavior research:
 Market research of online and offline consumers’ U&A, to identify the most efficient consumer communication channels
 Identify the consumer preference among different platforms in order to develop the effective strategy to approach those consumers
 Find out consumer needs among different platforms

The Successful Applicant
 At least 3 years experiences in FMCG industry, preferably within Food.
 Minimum 1 year key account management and channel management
 Strong experience in Digital Marketing activities to drive traffic on websites(SEO, SEM, Affiliation, Display).
 Strong experience in Website running (Content Management, eMerchandising, A/B testing personalization Experience in building eBusiness operations (organization, processes, guidelines).
 People management experience is a must, in leading and managing cross functional team
 Stakeholder Management in a matrix organization
 Excellent communication skills in both English and Chinese
 Teamwork spirit
 Bachelor degrees or above

 
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