Job Description

Job Purpose: To prepare the brand strategy for the brand and be the brand custodian

Essential Job Responsibilities:

·         Develop and Deliver brand strategies to drive the brand.

·         Development and execution of segment and competition specific strategy.

·         Drive innovation process

·         Achieve targeted business results – off-takes, market share, revenue & contribution – for entire portfolio, by leading planning & execution of various ATL & BTL initiatives.

·         Lead development & execution of brand strategy & annual marketing plans.

·         Lead creative agency to develop brand strategy & other brand-related initiatives.

Experience in oral care would be an advantage.

Ideal Candidate :

MBA/PGDM from Premier B-School 2009/2010/2011 passout with sound marketing concepts, analytics and interpersonal skills.

 
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