DGM - OTC International Marketing

Job Description

DGM - OTC International Marketing 

Role Title : DGM - OTC International Marketing 

Reporting to CEO International 

Location : Kolkata 

MUST HAVE: Should have strong OTC International Marketing experience of around 8-15 years atleast in Core traditional OTC marketing and should be okay for moving to Kolkata 

OTC Marketing experience is Mandatory 

Role Objective : 

As DGM OTC International Marketing, the incumbent : 

- Assumes for group of brand responsibility for monitoring all marketing & and branding activities for all brands globally for Top OTC Segment while maintaining brand focus internally & externally. 

- Develops the marketing & brand management strategy of Top OTC Segment to support top line & bottom line growth & foray into new segments and innovative products. 

- Directs the evaluation of brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand. 

- Assumes overall responsibility for Brand Activation. 

- Ensures co-ordination with sales department to implement & monitor all marketing initiatives. 

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers. 

Responsibilities : 

Strategic : 

- Scans the International business environment to explore options for revenue generation from new and existing consumers. 

- Drives the formulation of marketing strategy of Top OTC Segment encompassing all brands. 

- Understands the strategic business requirement of the organization based on the organisation growth focus and strategy. 

- Strategises on new product development & reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence. 

- Leads and finalises brand plans & growth avenues and their strategic fit with corporate plan. 

- Assumes overall responsibility in formulation of Brand vision, brand architecture & plan for brand extension. 

Operational : 

- Guides brand & category managers to develop these strategies into detailed marketing plans and executions. 

- Supports all international clusters towards ensuring meeting the dynamic consumer needs across all international markets. 

- Ensures individual brand focus is maintained through all possible media options and co-ordinates with Corporate communication to ensure alignment of branding strategy of Top FMCG and individual brands. 

- Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity. 

- Takes overall responsibility for Product Conceptualization, positioning & New product development in co-ordination with R&D. 

- Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy. 

- Co-ordinates with Market research agencies to get feedback on existing products and on their availability & brand equity. 

- Co-ordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments. 

- Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands. 

- Regularly collects and analyses competitor information through market intelligence and other sources working closely with international clusters. 

- Scans the international business environment via international clusters on a continuous basis to identify, analyse and capture market trends and demands and provides developmental feedback for capability building targeted at catering to the market's present and future requirement. 

- Develops international market entry strategy for previously untapped geographies based on market intelligence. 

- Evaluates marketing consultants employed on their deliverables and ensures desired results are achieved. 

- Develops standardized Systems and Processes to enhance performance and remove redundancies. 

Financial : 

- Develops Annual Plans & Budgeting for the brand and monitors the expenditure. 

- Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met. 

- Strives to increase return on expenditure on advertisement & brand endorsement. 

People : 

- Ensure timely PMS implementation adhering to specified procedures. 

- Interacts with all employees on a regular basis to understand their key concerns and ensures development of systems and policies that are enabling in nature. 

- Ensures that the marketing team is adequately trained in both functional and behavioural aspects on a regular basis. 

- Takes responsibility for people development initiatives and building up of in-house capabilities aimed at succession planning for all key positions reporting to the position. 

- Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence

Contact Neha : NSutar@antal.com

 
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