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Head Brand and Consumer Marketing

Job Description

JOB TITLE - Head – Brand Strategy & Communication
DEPARTMENT - Marketing
WORK LOCATION - Mumbai
REPORTING - VP - Marketing

JOB PURPOSE: The incumbent of this position will work on a holistic strategy for building the brands of the company whose vision is to grow to becoming India’s largest Beverage Company and building a substantial Foods portfolio. 

Key Responsibilities:

Laying out a portfolio strategy in line with Companies vision of introducing products to India that have never been experienced before by the Indian consumer. 
Strategizing the construct of the product & marketing strategy such that it is a line that will find natural and mass scale acceptance amongst the unique Indian consumer palate. 
Take charge of leading the communication strategy & executing the same at a National & Global level. It involves working with various external agencies based in India and international.
Develop the most break through communication plans for the brands, so as to make a large impact in the market & gain high market share & top of mind recall for the brand. 

QUALIFICATIONS: MBA / PG in Marketing 
TARGET INDUSTRY: FMCG / Beverage 
WORK EXPERIENCE: 10 – 12 years (with 6 - 8 years of brand marketing experience) It is essential for the candidate to have a very detailed understanding of the youth of India, the mass of India, & to be very in – tune with the key youth trends across the country. 

ATTRIBUTES:

•    Leadership                                         
•    Solid understanding of consumers
•    Strong Marketing background           
•    Effective and efficient project management
•    Strategic thinking                               
•    Project Management skills
•    Problem solving skills                       
•    Communication and persuasion skills
•    Creativity and innovation                   
•    Managing multiple priorities
•    Analytical skills

We know the industry just as well as you, and are we committed to providing you with the best placement experience possible. 

 

 

 

 
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Contact

Hansika Salian
+91 (0)22 4063 4901
India
 
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