Head Marketing & Branding

Job Description

Key Responsibilities include but are not limited to the following:

 

  • To strengthen the equity of brand , by creating significant affinity among the prospects, existing customers and channels.
  • To contribute to the development, implementation, monitoring and review of a business strategy that maximizes the brand top and bottom line
  • To own and inculcate a wholesome business view, for creating and implementing comprehensive brand and marketing initiatives
  • To build motivated and high performing teams through the effective leadership and line management to marketing staff
  • Works with the Managing Director/CEO and other Heads of function to influence the creation and communication of company and brand strategy, business priorities and targets
  • Development and implementation of impactful brand strategy
  • Conceives, implements and encourages brand innovations for ensuring the brand vitality
  • Developing marketing strategy for new and existing products.
  • Overseeing the budget and time bound implementation of marketing strategy including campaigns, events, digital marketing and PR.
  • Has a wide network within the key brand and marketing circles viz advertising agencies including digital, photographers, film makers, celebrities/talent managers and similar
  • Undertake continuous analysis of competitive environment and growing consumer trends.
  • Uses open feedback mechanisms from the operations team with other departments to ensure the integration of the marketing strategy with the overall corporate strategy
  • Collaboration with Sales/Retail and VM teams for In-store marketing/promotions and for external ATL/BTL activities. 
 
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