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Head - Digital Marketing

Job Description

If you live and breathe digital marketing, we want to talk to you. We are looking for a Head Digital Marketing to develop, implement, track and optimize the digital marketing campaigns across all digital channels for a leading E commerce Business.

Key Responsibilities:

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Key Requirement:

  • MBA (Marketing) with 10+ years of experience in Digital Marketing Function
  • Proven working experience in digital marketing, performance marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimising landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimising Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

 

If you have an eutrepreneurial and creative bend, this is the right opportunity. We know the industry just as well as you, and are we committed to providing you with the best placement experience possible. 

 
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Contact

Hansika Salian
+91 (0)22 4063 4901
India
 
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