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Job Description

  • ·Develop the brand's online go-to-market plan, owning the online marketing budget and deciding on the optimum spend allocation across regions and channels. 
  • ·Monitor performance of each marketing channel; identify and implement opportunities for improvement. 
  • · Test into new marketing channels; scale them if performance is in line with targets. 
  • · Ability to build huge people network/ increase the traffic or fans on social media profile pages. Implement SEO and SEM strategies to drive incoming traffic & leads
  • · Optimize results for campaigns by working with creative team on A/B testing content
  • · Extensively involved in running and handling end to end Digital Marketing including Online, Mobile and Social Media Marketing
  • · Actively drive the company’s website strategy, website design, website maintenance including value adds like, database mgmt & community building.
  • ·Directly managing online marketing channels including SEO, SEM, Social, Remarketing, Display & direct partnerships
  • ·Manage online marketing agency, regularly assessing its performance against benchmarks and taking corrective actions when necessary.  
  • ·Monitor digital marketing techniques and strategies used by other startups & ecommerce brands; poach best-practices and creative tactics.

 

  • Desired Skills & experience
  • 8 to 15 years of Total Work Experience ( relevant experience of 5 to 8 years in Digital Marketing) 
  • Bachelor degree in engineering, statistics, applied mathematics, business; or equivalent experience; 
  • In depth commercial experience in online marketing, web and mobile; 
  • Proven experience directly managing Paid Search and Remarketing/RTB campaigns; ideally, experience running online display and social media marketing campaigns; 
  • Ideally, experience managing SEO or understanding of SEO best practices; 
  • Experience running A/B test plans; 
  • Highly analytical and organized; 
  • Able to think strategically while keen on being very hands-one to do what has to be done
 
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Contact

Abhiraj Chakrabarti
+91 (0)22 4063 4901
India
 
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