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Job Description

Role Description • Plan, create and manage digital marketing campaigns to generate desired number of leads in given budget. This person would be responsible for generating leads for direct-to-consumer business as well as leads for social partner acquisition. • Lead a team of channel managers, creative designers as well as content writers. • Drive conversions through Inbound marketing, running effective campaigns in social media, display marketing, SEO and email marketing. • Be a marketing wizard with deep understanding of consumer psychology in digital world • Have strong sense of ownership and drive to get things done • Be an out-of-the box thinker to find new ways to reach customers and drive conversion i.e. Growth hacking mindset • Be a quick learner and always have hunger to do more
Following are some of the attributes we are looking for: • 2-5 years of proven experience in digital marketing in either an internet company or a digital agency • Experience in executing and optimizing Paid Ads in Facebook, Social Media, Google Ads • Experience of running acquisition campaigns in the internet industry is preferred • Experience with Google Analytics and familiarity with SEO tools • Experience in email marketing tools e.g. Mailchimp or any other marketing automation tools • Strong communication (written and verbal) skills • Graduate from Tier I college is a must, Tier 1 MBA preferred • Experience in managing a digital marketing team is a big plus