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Job Description

•   Initiate and develop a CRM system

•   Review and select CRM software that meets Client’s needs

•   Implement the CRM system for sales/customer processing

•   Ensure the CRM system provides an effective sales funnel

•   Monitor relationships with existing customers through CRM systems

•   Track marketing metrics and trends, like conversion rates and web analytics

•   Assist with organizing promotional events to reach prospective customers

•   Develop and implement marketing techniques that will drive new customers

•   Set specific marketing strategies to retain customers

•   Plan and manage multi-channel marketing campaigns

•   Suggest new methods to address customers’ needs

•   Drive post sales activity

•   Conduct market research to follow trends and competition

•   Record names, addresses, purchases and reactions of prospects contacted into the CRM system

•    Monitor and report on activities and provide management feedback information on new relationships in order to meet the business objectives

 

Skills

Proven work experience as a CRM Manager or similar role

•     Solid background in customer acquisition strategies

•     Technical expertise with CRM and analytical systems

•     Knowledge of online marketing methods and best practices

•     An ability to manage marketing projects end- to-end

•     Strong communication skills along with a customer-oriented attitude

•    bachelor’s in marketing or relevant field