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Head of Proposition

Job Description

The Propositions Director reports to the Head of Propositions and is tasked with building products that consumers love. The ideal candidate should translate corporate strategy and business objectives into product propositions, but also deep dive into the details of the multichannel end user experience, ensuring consumer delight at each step.

This role is ideal for someone with high potential who wishes to be rewarded for outstanding performance and be responsible for building products from existing or new ideas, based on previous experience in similar positions.

Desired Skills and Experience:

Key Accountabilities

·        Drives Upstream's consumer value proposition from concept to design and implementation

·        Enhances and enriches existing current product portfolio and contributes on expanding it with innovative ideas

·        Gets deep understanding of consumer experience, identifies and fills product gaps

·        Analyses consumer behaviour around acquisition and retention, generates insights and acts upon them

·        Develops the best end user experience across multiple channels (SMS, WEB, APP), adapting to each channel's capabilities

·        Produces use cases, storyboards, flowcharts to depict desired user flow

·        Scopes activities and prioritizes based on business and customer impact

·        Defines product KPIs, monitors and troubleshoots

·        Acts as a product evangelist to build awareness and understanding within the company

·        Works closely with presales department to identify unique selling points and package the product offering

·        Provides clear product briefs to product and engineering departments to ensure smooth and timely delivery with optimal resources

Knowledge, Skills and Experience

·        8+ years in proposition /product management in consumer-oriented digital products (web, mobile)

·        University degree preferably in the fields of Engineering or Marketing

·        Unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality

·        Strong portfolio of propositions developed in the online or mobile space

·        Track record of managing all aspects of a successful proposition throughout its lifecycle experience

·        Proven experience in defining product KPIs, monitoring, identifying and solving problems creatively and effectively

·        Solid technical background

·        Strong quantitative, analytical and computer skills

·        Knowledge creating storyboards, user flows, process flows etc

·        Excellent written and verbal communication skills

·        Proficient in English

Personal Characteristics

·        Accountable, self-sufficient, self-drive, owns the proposition success and is action oriented

·        Creativity and innovation

·        Attention to detail

·        Strong analytical skills and data-driven thinking

·        Demonstrated ability to effectively deal with high-pressure situations with grace and composure

·        Excellent organizational, prioritization and time management skills

·        Problem-solver, quick-learner


The real excitement comes from working closely with a dynamic, smart, agile and highly motivated team in a competitive and fast paced environment. Upstream provides the opportunities and the ground for international career development and recognition. Compensation package includes competitive salary and benefits.

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Irina Vasile
Tel & Fax: + 40 21 411 6114

Tel: + 4 031 437 09 75