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Job Description


  • Create strategies to build an immersive and engaging consumer experience at retail, brand events and offline community.
  • Lead a team to execute offline activities to increase community engagement and brand awareness across Events, Retail and Community .
  • Set the benchmark to elevate consumer experiences at offline stores and events.
  • Collaborate with the regional marketing teams to ensure consistency of consumer experience at offline activations.
  • Responsible for building and growing a thriving offline community of fan
  • Monitor forums and social media channels with an aim to conciliate and serve the customers’ technical needs
  • Build and execute marketing strategies through competitive research, platform determination, benchmarking, messaging and audience identification
  • Creatively integrate offline fan interactions into  campaigns and happenings
  • Nurture and identify super fans to create a fan network across India
  • Collaborate with other departments to manage brand reputation


Job Requirements:

  • 8-14 years’ experience in  offline marketing across strong iconic and premium brands  .
  • Direct knowledge of creating strategies for retail marketing , brand events and community marketing.
  • Additional knowledge on interactive marketing concepts & technologies – web, search, social media, event management, community & mobile will be helpful .
  • Experience in developing creative and strategically effective campaigns
  • Highly self-motivated, organized and professional, including the ability to work independently and partner effectively within and outside of immediate team to achieve desired results 
  • Results driven, attention to detail and follow-through, and ability to work effectively at all levels within the organization
  • Self-starter with proven ability to successfully kick-start new initiatives and to drive complex issues through analysis and resolution
  • Excellent social and communication skills
  • Bachelor’s or Master’s degree in Marketing, communications, public relations or related discipline
  • Passionate about smartphones, technology, knowledge about Android OS and related ROMs a plus
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Smita Tiwari
+91 (0)522 423 0138