Head Offline Marketing
- Create strategies to build an immersive and engaging consumer experience at retail, brand events and offline community.
- Lead a team to execute offline activities to increase community engagement and brand awareness across Events, Retail and Community .
- Set the benchmark to elevate consumer experiences at offline stores and events.
- Collaborate with the regional marketing teams to ensure consistency of consumer experience at offline activations.
- Responsible for building and growing a thriving offline community of fan
- Monitor forums and social media channels with an aim to conciliate and serve the customers’ technical needs
- Build and execute marketing strategies through competitive research, platform determination, benchmarking, messaging and audience identification
- Creatively integrate offline fan interactions into campaigns and happenings
- Nurture and identify super fans to create a fan network across India
- Collaborate with other departments to manage brand reputation
- 8-14 years’ experience in offline marketing across strong iconic and premium brands .
- Direct knowledge of creating strategies for retail marketing , brand events and community marketing.
- Additional knowledge on interactive marketing concepts & technologies – web, search, social media, event management, community & mobile will be helpful .
- Experience in developing creative and strategically effective campaigns
- Highly self-motivated, organized and professional, including the ability to work independently and partner effectively within and outside of immediate team to achieve desired results
- Results driven, attention to detail and follow-through, and ability to work effectively at all levels within the organization
- Self-starter with proven ability to successfully kick-start new initiatives and to drive complex issues through analysis and resolution
- Excellent social and communication skills
- Bachelor’s or Master’s degree in Marketing, communications, public relations or related discipline
- Passionate about smartphones, technology, knowledge about Android OS and related ROMs a plus
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