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Head Digital Marketing

Job Description

Basic Function: This role is focused on scaling up customer financial transactions via online channels such as SEM / SEO / Affiliate / Retention / Re-targeting / Display. 

Duties And Responsibilities: 

- Developing, executing and delivering the company's digital/online marketing strategy, through key marketing channels. 

- Managing online branding, communications and campaigns through the company website, email marketing, building the online community, SEO & SEM 

- Managing communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets. 

- To review/analyse the performance of all sites and for campaign reporting. 

- To ensure that revenue and costs per acquisition are managed along with delivery of ROI 

- To develop and execute solid plans to increase page views, unique visitors, dwell time and site stickiness to encourage repeat usage 

- Implement and monitor SEO and PPC strategy to drive traffic and conversion ratesB