Basic Function: This role is focused on scaling up customer financial transactions via online channels such as SEM / SEO / Affiliate / Retention / Re-targeting / Display.
Duties And Responsibilities:
- Developing, executing and delivering the company's digital/online marketing strategy, through key marketing channels.
- Managing online branding, communications and campaigns through the company website, email marketing, building the online community, SEO & SEM
- Managing communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets.
- To review/analyse the performance of all sites and for campaign reporting.
- To ensure that revenue and costs per acquisition are managed along with delivery of ROI
- To develop and execute solid plans to increase page views, unique visitors, dwell time and site stickiness to encourage repeat usage
- Implement and monitor SEO and PPC strategy to drive traffic and conversion ratesB