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Digital Marketing Manager

Job Description

Role accountabilities and tasks: 

- Should be able to think of new growth hacks for increasing traffic/sales 

- Create long term vision along with the company management and plan for Paid marketing for the business units 

- Should be able to liaise with agency and vendors 

- Manage spends across SEM, Facebook, Retargeting, App and other new initiatives 

- Manage the annual digital spends and lead requirement for the business unit 

- Create strategies for source-wise online spend on search and other key digital areas 

- Innovate on Paid spends and strongly measure against CPA 

- Monitor the performance of campaigns vis-a-vis their contribution to business 

- Optimize search campaigns regularly for maximizing the output; keyword optimization, ad copy optimization, Campaign optimization, Landing page optimization 

- Co-ordinate with technology team for implementation of various tech related development 

Experience and skills: 

- 3-7 Years of work experience in digital marketing 

- Should have working knowledge of Adwords, Google Analytics, Double Click (Search, Display) Remarketing, Social media Marketing, Emailers 

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Scarlet Dsouza
+91 (0)22 4063 4901