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Senior Manager Digital Marketing

Job Description

Education : MBA (Premier B-School pass-out is Must) 

Candidates must have a stable profile 

Job Responsibilities 

Building an intuitive interface for web and app and making it universally accessible. 

- Entrusted with creating, ahead of the curve, customer centric experience for both prospects and subscribers. 

- Understands the digital user journey 

Proficient in web and app analytics, and hence can decide the right targeting, positioning& packaging of what to offer to customer. 

- Bridge the technical and business worlds to deliver creative solutions. 

Work with Commercial, Sales, Customer Ops and Content to translate business requirements of acquisition, ARPU and retention into marketing plans and execute on them via features and functionalities. 

- Lead agency engagement on production, design, analytics, SEO and creatives. 

- Work with technology team to innovate and execute campaigns. 

- Drive adoption of technology and spot trends. Drive innovations and demonstrate domain expertise. 

- Track competition and industry practice on digital. 

- Work intensively with Analytics team to build actionable insights. 

- Drive powerful database marketing and contextual intelligence. 

- Email marketing 

- Measure and report performance of website and campaigns, and assess against goals (ROI and KPIs) 

- Evaluate and implement marketing automation tools. 

Short-listed candidates will be called directly.