Job Title: Product Manager
Reports To: Brand Product Strategy & Planning Director
Department: Brand Strategy & Planning
Company: Auto OEM
VW New product application (A/A0/A00 class and convertible models)
Finding the market requirement & chance for new models, definition of potential segments & (strategic) competitors
Analysis of the general available product offers, and proposal of a market oriented product offer structure (positioning, product line up, price proposal, and equipment level).
Provide price index analysis ( to be maintained quarterly and in the event of major changes)
Volume potential analysis considering volume chance, substitution, aging and life cycle.
Establish complete product application documents and calculations
Calculation of FOB-to-Retail price, price negotiation and application for support program if needed.
Closely work together with Export Region to provide market input on requests on new product & equipment ideas / installation rate forecast / pricing opportunities / activities of competition
Support Planning Round process
Propose product line up of respective carlines, realignment & repositioning of existing products
Risk & Opportunity analysis for existing products to define the possibility of realignment & repositioning.
Monitor competition in terms of product, pricing and marketing activities and report on this
Derive and propose product measures to maintain attractiveness and competitiveness of current products
Initiate internal discussion of the repositioning proposal.
Feasibility analysis of price / volume and repositioning proposals incl. detailed competitor and segment analysis, index analysis, FOB-to-retail calculation, and product positioning.
Preparation of application documents such as index, equipment, FOB-to-retail calculation, and competitor data.
Request, prepare and apply for support programs if needed.
Initial discussions about product launch plan and product life cycle management; communicate the related production & product information
Updating & communication information related about model year change, face lift, SOP, market entry, and so on.
Initiate the discussion about ordering of market entry cars, product launch schedule, and so on.
Communication of internal departments about the features of upcoming models.
•Chinese and English Language skills essential, German advantageous
• Relevant postgraduate course is preferred or MBA
Working experience (in years):
4~6 years, with relevant experience within the automotive industry