Head-Digital Marketing & Strategy

Job Description



  • Develop innovative growth hacks to drive user growth and engagement on the organisation’s web & mobile apps via all channels and marketing programs.
  • Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and repeat behavior) and create actionable programs leading to user growth.
  • Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs.
  • Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.
  • Manage cross-functional growth projects by working closely with product and functional teams to run experiments and roll out features on an ongoing basis.
  • Design and execute all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM and advertising campaigns.
  • Ability to drive large scale projects, experiments and smaller tweaks with equal ease.


Skills / Qualifications:

  • MBA or Master’s degree in marketing or product management field.
  • 5+ years of experience in digital marketing in a variety of digital channels, including Display Advertising, Affiliate, SEO/SEM, Social Media, and Mobile, with 2+ years of mentoring growth managers.
  • Proven experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms.
  • Experience in growth hacking/ digital marketing, preferably in the e-commerce or B2C product industry.
  • Good team leading skills with experience working in virtual teams.
  • Technical skills sufficient enough to understand complexity without developer inputs and work with developers/architects to make right technical trade-offs.
  • Strong communication skills and ability to refine messages based on the audience.
  • Track record of launching multiple growth initiatives with high velocity.
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Sulma Mohammad Kamaluddin