Assistant Brand Manager

Job Description

Assistant Brand Manager

Location: Bengaluru

Job Description :: 

  • Looking for a very creative, high energy brand marketing professional with 3-5 years experience
  • He/she will play a crucial role in building and developing the brand as it switches gears to a very high growth phase
  • The individual will be responsible for managing various key consumer touchpoints including on-site branding, email, catalogue, social media assets besides creating brand campaigns for offline and online channels

Key Responsibilities :: 

  • Will be the brand custodian and needs to have a very good understanding of branding, consumer behaviour etc.
  • Responsible for creating and executing various campaigns to build buzz around the brand and hence, achieve monthly revenue targets
  • Managing various social media assets and ensuring we are constantly putting out innovative content that helps build the brand
  • Managing the catalogue to ensure that this vital touchpoint is being well leveraged to drive conversions
  • Responsible for managing local activation teams in all key markets (Mum, NCR, B’lore) to ensure ground level presence for the brand at a catchment level


Key Skill sets required ::

  • High level of creativity to be able to think of creative campaigns. This is a category that is

driven by novelty and hence needs a very high churn of messaging to maintain audience interest

  • Thorough understanding of various media – social media channels, key offline channels like outdoor, radio, print, events, etc is also required
  • The person should have prior experience in having done campaigns across most of these touchpoints
  • Knowledge of film production (digital films) is good to have but not critical
  • Analytical bent of mind, he/she needs to be able to understand the data, pull out the relevant insights and use this understanding in campaign creation
  • Ability to multi-task and deliver under pressure is a must
  • PR Management experience would also be a good to have but not essential
  • Experience in consumer focused brands from ecommerce and / or retail
  • Experience in a top notch creative agency is a plus


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Vidhi Shah
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