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GM-Digital Marketing

Job Description

Content & Creative and Catalog Studio

  • Lead the brands – on how to build the brand across all digital platforms , raise awareness, improve sales – online & offline
  • Build brand’s digital seasonal calendar and execution plan – Build and deliver right content and deliver on time
  • Deliver high performing digital content – with channel and performance relevance
  • Lead the content, creative and catalog center of excellence. Continuously upgrade on creative skills and work towards talent development
  • Ownership of Catalog studio deliver – deliver catalog output on time and ensure 85% utilization of the studio

Channel marketing

  • Analyze all aspects of Digital COE conversion funnel and identify the largest areas of improvement and implement strategies to capitalize on these opportunities.
  • Take complete ownership of Demand Generation and Inbound Marketing. Increase organic search visits and leads phenomenally Month-on-Month.
  • Performance Marketing – Media Buying and Customer Acquisition on all digital channels. Facebook, SEM, Display Advertising, Affiliates, Remarketing and E-mail.
  • Knowledge and experience in using a Marketing Automation software (like Hubspot), HTML, CSS Demonstrated Samples and results of past growth marketing projects
  • Work closely with the Content team to create and maintain high quality content at various digital mediums including website, communities and forums, social media channels etc.
  • Train, Nurture, and Manage marketing team and get the best from them. Enable them to grow and learn constantly
  • Conducts weekly reviews against Business Plan and initiates any in-season planning and corrective action to be taken; Send and discuss the required MIS reports with the Head Business Unit.
 

Reporting to - Head Digital Business

 
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Contact

Rahul Goyal
+91 (0)52 2491 9403
India
 
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