Head of Trade Marketing
- Contribute to the development of companies commercial strategy, working with category marketing, customer and category analysis to develop promotional strategy
- Drive the long term commercial strategy through setting growth directions for the company (new markets/volume & value opportunities, new channels) & through ensuring that the annual business planning is consistent to the long term growth strategy
- Trade Marketing Activation (Promotional Calendar, Presence Materials, Category Merchandising Guidelines, Activation Initiatives, Communication to Field Sales)
- Coordinate all involved parties (Marketing, Finance, Supply Chain, Procurement, Field Sales) to secure successful implementation of the trade initiatives
- Manage & develop direct reports by providing leadership, guidance & on the job coaching.
- Ensure that there is bench depth for the trade marketing department
- Ensure on-time & quality implementation of the trade plans by covering the following areas
- 10-15 years experience with 7+ years of strong Managerial experience in Trade Marketing of multi-portfolio products within the FMCG/Food & Beverage industry in the GCC region.
- Excellent verbal and written communication skills (outgoing personality)
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