Responsible for consistently and reliably delivering In-market sales targets in Gulf. Ensuring both an effective and an efficient operation geared to delivering mutual win-win with key accounts and distributors. Driving growth in a fast-paced manner, specifically in the new categories and brands launched in the region. Designing and running tools and reports to effectively track key accounts and distributors performance. Designing optimal ways of working to get maximum growth and ROI for the business. Ensuring the business is set for growth and constantly reviewing the go-to-market model for the key accounts to gain sales and spend efficiencies that accelerate growth and minimise cost.