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Job Description

Marketing strategy and best practices

  1. Identify comprehensive set of offline and online channels to reach all customer segments
  2. Provide deep expertise on specifics of each offline channel, e.g. right magazines for printed advertisement, right areas for hoarding, right doctors/ KOLs, sponsorships etc.
  3. Provide deep expertise on specifics of each online channel or technique, e.g. right websites for advertisement, social media platforms, SEO, KOLs, review fora etc.
  4. Develop right promotional activities/ campaigns and content across all offline channels
  5. Identify product packaging, size and pricing requirements for each channel
  6. Identify initiatives towards brand management, corporate identity and public relations
  7. Ensure execution of marketing plan as per required time, quality and cost


Marketing business case and budget

  1. Ascertain incremental sales due to marketing and develop business cases
  2. Develop annual and 3 months rolling marketing budget


Vendor management

  1. Identify, negotiate and contract right vendors for marketing content and platforms


Organization and performance

  1. Report to Marketing Manager on spend vs. budget and marketing effectiveness


Experience in Diabetes/Health Supplements preferred

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Ashok Kumar Reddy
+9714 361 4601