Marketing strategy and best practices
- Identify comprehensive set of offline and online channels to reach all customer segments
- Provide deep expertise on specifics of each offline channel, e.g. right magazines for printed advertisement, right areas for hoarding, right doctors/ KOLs, sponsorships etc.
- Provide deep expertise on specifics of each online channel or technique, e.g. right websites for advertisement, social media platforms, SEO, KOLs, review fora etc.
- Develop right promotional activities/ campaigns and content across all offline channels
- Identify product packaging, size and pricing requirements for each channel
- Identify initiatives towards brand management, corporate identity and public relations
- Ensure execution of marketing plan as per required time, quality and cost
Marketing business case and budget
- Ascertain incremental sales due to marketing and develop business cases
- Develop annual and 3 months rolling marketing budget
- Identify, negotiate and contract right vendors for marketing content and platforms
Organization and performance
- Report to Marketing Manager on spend vs. budget and marketing effectiveness
Experience in Diabetes/Health Supplements preferred