Business Unit Director Specialty

Job Description

- Excellent execution of BU strategy aligned with OPU&ROPU strategy and to achieve short, medium, and long-term business results for assigned BU
- Ensure the development and execution of BU tactical plans with particular focus on launch and commercial excellence and deliver financial growth and profitability targets agreed with OPU&ROPU Management while managing all costs and budgets in an effective and efficient manner
- Development & execution of BU business plans and strategic initiatives by identifying the growth potential for assigned BU via analyzing financial and in-market performance such as market share growth and profitability targets
- Responsible for delivering key strategic/financial KPIs for BU
- Develop and maintain strong relationships with key opinion leaders, industry associations to achieve the business objectives.
- Ensure that all marketing and sales activities and all processes in the BU comply with Corporate Guidelines, Code of Conduct, GPP, ethical standards, and relevant legislation.


- Prepare LTF and Outlook including trend analysis
- Develop LTFs proposal integrated inputs from Sales, Direct Promotion and field force FTEs


- Lead IBP for BU in aligned with local market needs and ROPU strategy
- Develop TA and Brand CSFs
- Develop BU Operational Plan
- Develop and monitor Brand KPIs

LAUNCH READINESS: To ensure the preparedness of the BU to launch new products in terms of product, market, and company development


-  Execute operational plan including BU customer engagement plan
- Analyze local product performance under her/his responsibility and identifies levers for performance improvement
- Control budget usage and allocation in alignment with the agreed plans


Lead internal collaboration between the various functional areas in particular between marketing & sales, regulatory, market access, medical affairs, clinical research


Leading role in concept and execution of the company's representation towards opinion leaders, medical/scientific TA societies in order to develop the company's presence within BU


- Implement the company's vision, set objectives, and provide clear direction to the BU
- Lead and develop an effective team committed to delivering stretch targets and achieving both short-term and long-term business objectives
- Act as a role model and practice AAI principles and the company's values