ANTAL INTERNATIONAL is looking for a large Chinese Automotive Group, a Brand Operation Director in EU in Frankfurt - GERMANY
Role: Brand Operation Director in EU
Company：Great Wall Motor - Sales Department
Salary Range：Negotiable DEPENDING TO THE PROFILE
1. To evaluate the global brand perception of WEY/GREAT WALL from the Parent Company and help to determine the local branding direction, by following market researches to develop brand perception and identify target consumer base.
2.To liaise with agencies, and creating the marketing strategy / plan to increase sales, building brand perception and improving brand-awareness in Europe.
3.To develop and manage marketing budgets to achieve optimum sales and brand development results at minimum cost.
4.To manage & evaluate marketing campaigns, advertising, digital marketing, sponsorships and supplier performance.
Education: Bachelor degree or above
Working experience: 10-15 years or more working experience in brand operation