What’s the opportunity?
We are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company.
As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.
Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
What will you be doing?
· Build brand in the Digital Space. Define strategic roadmaps and deploy digital solutions across paid, owned and earned channels.
· Manage all aspects of digital marketing, including the web site, search engine optimization, digital advertising, social marketing, and email marketing
· Drive high quality and a high volume of leads from all digital channels – web, SEO, AdWords, PPC, Social Media, Blog, Email Marketing and others
· Explore new acquisition funnels across platforms, devices and content to reduce cost per lead and overall cost per acquisition
· Create and optimize social media marketing campaigns including Facebook Ads, display campaigns across other social media sites and Twitter marketing campaigns including promoted tweets, etc. to support lead gen and talent acquisition
· Work with the content and design team to build relevant creative ad copies including text ads, site links, and content for display ads and native ads on mobile
· Perform competitive research to develop an understanding of perceived value, messaging, pricing and feature set of competitive and complementary apps.
- Own the data analysis, reporting and dashboarding for the vertical and continuously optimize the marketing spends