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Manager- Digital Marketing

Job Description


Job Title:Brand Manager – Digital Marketing


Reports to:Head - Marketing
- Individual Contributor (initially)
Function Marketing Location : Mumbai
A. Organization Chart
B. ESSENCE OF ROLE- Key Accountabilities
Drive the digital initiative for Consumer Brands Division for all the product categories , build engagement
with consumer through digital platforms.
C. Key Result Areas
Responsible and accountable for
 Create overall digital marketing and e Commerce strategy across various media channels
to help drive online revenues & brand preference on digital platforms with optimum ROI.
 SPOC for all digital marketing initiatives across India
 Develop and execute Digital Marketing Plan
 Independently execute Social, Search, Display, Mobile, Re-marketing campaigns for the
 Develop , maintain and innovate content , layout and features of Website
 Monitor & Develop strategy to ensure appropriate traffic on Key Digital Channels (Hands
on experience in using tools like Google Analytics)
 Develop and build strong working relationships with vendors and agency partners. Review
performance reports, set digital marketing objectives, forge strategic alliances &
partnerships to achieve the desired revenues & brand goals for the Company.
 Digital Assets Management & Development (website management, mini-site, Tag
Management, Landing Pages, UATs, etc.
Brand Manager Digital Marketing Brand Manager
- 2 -
D. Authority
Authority Recommendation Final
Digital Media Plan Y N
Evaluation of the agency N Y
Development of website and content Y N
E. Internal Relationships:
Role – Department Frequency of
Interaction Purpose of the Interaction
Marketing Ongoing Information Regarding Product
Finance Ongoing Payment and audit of agency payment & Budgetary
Sales Ongoing Availability of Products through e commerce platform
Trade Marketing Ongoing Information regarding schemes and BTL
Supply Chain Ongoing Demand Forecasting activities
F. External Relationships:
External Agency Frequency of
Interaction Purpose of the Interaction
Agencies Ongoing Evaluation , Empanelment of Vendors
G. Job Dimensions
Financial Dimensions
 Digital Marketing Spends
Non-Financial Dimensions
 Managing company as a Brand on the digital space

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