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Job Description

A Top MNC Consumer healthcare leader in Nutritional & Wellness category is looking for Sr Manager Marketing

Key Responsibilities:

  • Manages local activation of the endorsement strategy for the categor
  • Develops, analyses and communicates local market knowledge and insights.
  • Develops and executes the endorsement marketing component of the 5-year category strategy.
  • Monitors productivity and effectiveness KPIs on monthly basis; initiates corrective actions where necessary.   

Keeps a track on the agreed metrics for the category

  • Analyses data from multiple data points to ensure dipsticks, audits, sales and research.
  • Monitors activity progress on quarterly basis; initiates corrective action where necessary.

Manages local expert marketing and sales capabilities

  • Trains, develops, coaches and engages the marketing and sales team.
  • Coordinates regulatory, legal and (local) claims development and approvals.

Drives Marketing Activities

  • Establishes effective relationships with Key Opinion Leaders, Associations, Academic Institutions and Consumer Review organizations.

Drives brand visibility and awareness activities

  • Designs and develops marketing strategies to enhance brand visibility and awareness resulting in greater brand equity.
  • Develops activities that effectively drive education of endorsers and/or evoke strong consumer call to action following recommendation.

Cross-functional alignment

  • Understands the matrixed ways-of-working with Category teams and Market team.
  • Manages local marketing budget for the category in accordance with the India commercial marketing strategy.
  • Partners with cross-functional teams and Brand teams to ensure alignment on all aspects of the brands.

Education & Criteria 

  • MBA with good knowledge of Pharma marketing & Sales, Product / Domain Knowledge 
  • Knowledge of the latest trends in Marketing