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Digital Marketing Specialist

Job Description

Through in-depth analytics and working with cross-functional teams and external resources, he/she develops and executes programs to increase website traffic and leads. The ideal candidate is analytical, energetic and has solid experience working with web-marketing applications.

The Digital Marketing specialist will:

  • Manage the development, implementation, monitoring, tracking and optimizing of PPC campaigns such as Google AdWords
  • Manage SEO (Search Engine Optimization) to increase organic search visibility and ranking
  • Generate and place website content to ensure a highly engaging customer experience, focused largely on localizing the global format and content so highly relevant to country customers and prospects
  • Manage the placement of relevant content on external PR websites, including news sites, business associations – through the digital marketing team
  • Manage eMail campaign creation and execution through the digital marketing team; leverage global and local eMail campaigns and content
  • Track and manage company’s presence on relevant local industry directory sites; direct digital marketing team to maintain content and develop banners on these sites
  • Manage the company’s presence on social media outlets including Linkedin, Twitter, YouTube, Xing etc. and the company blog

The ideal candidate has the following capabilities, skills and working experience:

  • Thorough knowledge of Search Engine Advertising/Search Engine Marketing including campaign creation and optimization
  • Thorough knowledge of Search Engine Optimization including on-page optimization and link building techniques.
  • Experience using a web content management system.
  • Experience with an email marketing system.
  • Experience with Google web analytics. Experience with other web analytics tools beneficial.
  • Experience with marketing automation software is an advantage
  • Experience with social media including Twitter, Linkedin, etc.
  • Proven track record of growing leads and sales through online marketing
  • Excellent leadership and project management skills
  • Demonstrated commercial acumen
  • Proficiency in Excel
  • Fluency in English