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Nutrition Brand Manager (Pharmaceutical)

Job Description

The Nutrition Business Unit in the Regional Office has a vacancy for the position of Brand Manager reporting directly to the Marketing Manager, NutritionThe position will be based in       Regional  Head Office (Nairobi)

urpose of the job:

The job holder will be expected to delight target consumers, build a strong brand and generate strong brand building results.

Key Responsibilities will be to; 

  • Assist  the  Country’s  /Clusters  to  develop  Brand  Plans  and  liaise  with  them  for  execution  under  the  guidance of the Marketing Manager;
  • Assist the Country’s/Clusters to develop and update consumer portrait, consumer engagement funnel with  assistance of the Marketing Manager;
  • Contributes to and is responsible for the execution of I&R pipelines, identify opportunities for growth;
  • Provide pricing and promotional strategy recommendations, propose and review continuously priority
  •  SKUs for key channels and customers; 
  • Track  and  monitor  performance  (KPIs:  RIG,  OG,  MC,  OP1,  SOM)  versus  targets,  manage  the  PFME  dynamically as per the agreed Brand Plans and quarterly review of PFME and activity calendar agreed with  BU in order to achieve annual Targets;   For local initiatives and in alignment with the BU prepare OBIs and Big Ideas, engagement strategies and creates  relevant  &  memorable  brand  experiences.  Works  in  partnership  with  communication  agencies, creates briefs and ensures BBNW;
  • Ensure  coordination  and  compliance  with  the  Brand  Plan  of  all  Brand  related  activities  (example
  • Marketing, Sales, Activation).

The ideal candidate should possess the following minimum skills and competencies;  

Honors degree from a  recognized university, preferably in the areas of Marketing or Business  Administration;

Minimum 5 years’ experience in  Marketing and Sales preferably with specific experience as follows: 

  • Pharmaceutical industry
  • Managed Brands /Products across multiple countries and geographies
  • Led or actively participated in developing annual/ rolling commercial plans for a least two cycles.
  • Led actively participated in consumer insight generation (U&A studies, Product Guidance Tests).
  • Managed Advertising & Promotions budget of Above-the-Line Advertising and Communication strategies including agency and creative evaluation.
  • Led or active participation in the development of Below-the-Line Activation and Consumer Strategies.
  • Very Strong Communication and presentation skills and experience including fluency in Power point;
  • Strong Leadership skills and ability to influence and federate across multiple countries, cultures;
  • Ability to thrive in a network organization;
  • Basic understanding of a P&L statement;