Product & Innovation Manager – Communication Efficiency (m/f)

Job Description

Our client is a successful large German company with more than 10,000 employees world-wide. Since 80 years the company has been making sense of large amounts of data from a wide variety of data sources with the aim to turn data into smart business decisions for their clients (Big Data). For the location Nuremberg or London we are currently looking for a

 

Product & Innovation Manager – Communication Efficiency (m/f)

 

Your responsibilities:

  • Product development & ownership:
    • Key role in developing and managing new solutions in the area of Communication Efficiency (campaign evaluation and tracking, attribution modelling, pre-testing)
    • Development of specific solutions or features in close collaboration with the ME product owner and ME's global business partners from D&T, Data Strategy and Marketing Science
    • Ensure desirability of these solutions, building on the USP and sharpen the value proposition in alignment with the overall product portfolio strategy
    • Continuous analysis of the competitive environment
    • Work closely with the Marketing Effectiveness product owners and the entire Marketing Effectiveness solution team as well as other key relevant solution teams
  • Innovation & partnerships:
    • Prioritize product ideas and define revenue models in collaboration with the product owner
    • Leverage partnerships that help to improve Communication Efficiency solutions (new and existing partners)
    • Identify data needs within the ME team and develop implementation strategies in close collaboration with the data strategy team and other internal stakeholders
    • Develop cooperation strategies and business plans for potential partnerships, including revenue and mutual benefit models
  • Thought leadership & enablement:
    • Be an internal and external thought leader for the specific area
    • Support and drive the internal and external launch of new products
    • Enable sales and solution teams worldwide to successfully sell and use the solutions, e.g. by providing trainings and sales material

 

Your Profile:

  • Several years in research / insight roles with a Marketing or media background
  • Excellent knowledge of the communication efficiency ecosystem including new digital competitive offerings and the media landscape
  • Very good understanding of digital and tech capabilities (tagging, metering, etc.)
  • Knowledge of Brand and Communication research
  • Experience or background in digital or data partnerships is a plus (e.g. Marketing Intelligence, DMP, programmatic advertising)
  • Passion for digital solutions, data analytics and visualizations
  • Very good understanding of client needs and how new technology can be used to address these
  • Excellent communication and client facing skills

 

 

The offer:

 

  • Permanent role with a top employer that offers very good development possibilities  
  • Attractive salary and very good social benefits
  • International work environment
  • Work with the latest, state-of-the art technologies and with interesting subject matters.   

  

 

Please use our online-application form only for applying to advertised positions. Please note that we can´t consider applications that we receive by e-mail.

 

ANTAL INTERNATIONAL PERSONALBERATUNG

Andreas Dürr, E-Mail: aduerr@antal.com, Tel.: 0911 590 596 44

 
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Maria Neumuller
+49 911 590 596-44
Germany
 
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