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Visual Merchandising Manager

Job Description

Job function:                           Visual Merchandising Manager



Fields of responsibility: Area: PAN India

 Merchandising/Training/Follow up:


o    Ensure introduction and education/training for all Merchandisers within your country

by a training plan for first 6 months and ongoing training on day to day business

o    Ensure understanding and implementation of job descriptions and merchandising guidelines within Visual Merchandiser team.

o    Ensure store appearance and BS Retail India store standards according brand’s concepts, guidelines; including light, cleanliness, music, goods on the floor.

o    Follow-up on execution of “helicopter trips” and visiting reports of Area Visual Merchandiser

o    Execute regular store visits and re-trim sessions and a daily communication with the Area Merchandisers and Operations- and Buying Managers.

o    Plan and execute regular, seasonal workshops and trainings (trends/fashion/products, news etc.) and on-site trainings for the In-store Merchandisers and follow-up on it.

o    Following up on daily action (Area/Shop Visual Merchandiser) with products on the floor according sales statistics (A,B and C-area) and commercial merchandising guidelines.

o    Ensure keeping windows, mannequins and walls on a high level of merchandising regarding visual and commercial aspects.

o    Check sales daily and follow-up on it with Area Visual Merchandisers after and before visits

o    Giving feedbacks to Area Operations Managers about performance and standards in their shops

o    Ensure or send regularly picture reports ( e.g. area report) to Head of Operations, Area Operation managers, Buyers

o    Participate on special attention shop-openings as training, support and following-up the correct roll out

o    Prepare and monitor campaigns and events to get full effect out of the marketing costs.


·         Sales and numbers:

o    Follow-up on the stock age on a weekly basis and take action on it by delegation action points to your team (Monday meeting with HOP)

o    Follow-up on stock rotation/stock reports and take action on it within your area in optimizing the commercial aspects of product display
 (Expected minimum rotation 8 times a year – target 12 times!)

o    Evaluate products, stock situation and supply and give feedback to Operations- and Buying Managers.


·         Any Other Business:

o    Behave by example regarding Companys values and attitudes and ensure/execute its implementation in all stores.

o    Ensure that all employees wear Company clothes.

o    Take care for security and safety instructions.



Success criteria:


·         Your work creates a positive development in terms of shop results.

·         You represent Company’s 10 principles and philosophy at all times.

·         Your colleagues feel closeness and support and understand the value of your function.

·         You should develop new initiatives to improve BSR and your opportunities within the company.

·         You work at all times towards BSR’s targets, including:

o    creating the preferred place to shop and the most attractive place to work

o    positive progress of the shops (10% bottom line result)

o    products, atmosphere and merchandising

o    We serve our customers!

o    Us – together – nearness. Our people are number 1


Your success will be discussed each 12 month. The yearly evaluation is based on the assessment tool and is decisive for increase of responsibility and salary.

Reporting Manager: Head Of Brand