POSITION INTERLINKAGES

WITHIN THE ORGANIZATION

OUTSIDE THE ORGANIZATION

• Programming team
• OAP Team
• Ad Sales & Branded Content
• Commercial Team
• Legal Team

• Creative and marketing agencies
• Event management agencies
• Media and PR agencies
• Ad agencies
• Digital Agencies
• Consumers
• Print and Radio partners

TECHNICAL COMPETENCIES

BEHAVIORAL COMPETENCIES

• Understanding of preferences and consumption pattern of consumers
• Understanding of the Broadcast industry
• Understanding of BARC data
• Data interpretation and analysis skills
• Understanding of content
• Understanding of marketing concepts and techniques

• Stakeholder management
• Working with People
• Vendor management
• Presenting and Communicating
• Analytical ability
• Planning and organizing
• Coping with pressures

AREAS OF RESPONSIBILITY

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 AREA

KEY ACTIVITIES

KEY METRICS

1

Creating Effective Launch and Sustenance Communication

• Understand the show proposition and matching the show proposition with consumer insight
• Develop plans and translate the same into creative.
• Defining the media mix for the show (print, outdoor, social, digital)
• Optimal utilization of media vehicles as per budget.
• Brief agencies on the insight and evaluate the agency ideas
• Link all the ideas and seek approvals on the best solution
• Creating effective launch and sustenance communication for the property/show
• Deployment of new and evolving modes of marketing

• Channel and show ratings
• Share of voice
• Reach  

2

Social Media Engagement

• Ensuring consistent social media engagement with consumers
• Building characters through social media platforms by ensuring their constant presence
• Growing the brand and characters via this platform.

• Engagement Score
• Views& Reach

3

Manage vendor relations

• Identify marketing agencies based on their strengths and the events requirements
• Manage relations with existing vendors (Marketing and Creative Agencies, Ad Agencies, Event Management Agencies, etc.)
• Evaluate performance of vendors during campaigns and provide feedback as required

POSITION SPECIFICATION

Education

Post Graduate Diploma in Management with specialization in marketing

Google AdWords certification

Experience

5+ years of experience in a consumer centric industry