Asst. Manager- Marketing - English

Job Description

 

POSITION INTERLINKAGES

WITHIN THE ORGANIZATION

OUTSIDE THE ORGANIZATION

  • Programming team
  • OAP Team
  • Ad Sales & Branded Content
  • Commercial Team
  • Legal Team

 

  • Creative and marketing agencies
  • Event management agencies
  • Media and PR agencies
  • Ad agencies
  • Digital Agencies
  • Consumers
  • Print and Radio partners

 

 

TECHNICAL COMPETENCIES

BEHAVIORAL COMPETENCIES

  • Understanding of preferences and consumption pattern of consumers
  • Understanding of the Broadcast industry
  • Understanding of BARC data
  • Data interpretation and analysis skills
  • Understanding of content
  • Understanding of marketing concepts and techniques
  • Stakeholder management
  • Working with People
  • Vendor management
  • Presenting and Communicating
  • Analytical ability
  • Planning and organizing
  • Coping with pressures

 

AREAS OF RESPONSIBILITY

#

 AREA

KEY ACTIVITIES

KEY METRICS

1

Creating Effective Launch and Sustenance Communication

  • Understand the show proposition and matching the show proposition with consumer insight
  • Develop plans and translate the same into creative.
  • Defining the media mix for the show (print, outdoor, social, digital)
  • Optimal utilization of media vehicles as per budget.
  • Brief agencies on the insight and evaluate the agency ideas
  • Link all the ideas and seek approvals on the best solution
  • Creating effective launch and sustenance communication for the property/show
  • Deployment of new and evolving modes of marketing
  • Channel and show ratings
  • Share of voice
  • Reach  

 

2

Social Media Engagement

 

  • Ensuring consistent social media engagement with consumers
  • Building characters through social media platforms by ensuring their constant presence
  • Growing the brand and characters via this platform.
  • Engagement Score
  • Views& Reach

 

3

Manage vendor relations

  • Identify marketing agencies based on their strengths and the events requirements
  • Manage relations with existing vendors (Marketing and Creative Agencies, Ad Agencies, Event Management Agencies, etc.)
  • Evaluate performance of vendors during campaigns and provide feedback as required
 

POSITION SPECIFICATION

Education

Post Graduate Diploma in Management with specialization in marketing

Google AdWords certification

Experience

5+ years of experience in a consumer centric industry

 
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Contact

Nausheen Shaikh
+91 (0)22 4063 4901
India