Senior Brand Manager - Subscriptions
Develop communications for subscribers
Receiving commercial briefs and converting them into creative briefs with interesting communication hooks.
Understand the target audience and accordingly work towards creating a subscription base
Coordinate with agencies on Creative development and production of films , AVs , animation material for airing
Competencies and Skills:
Motivating and Inspiring Agencies & Cross Functional Teams
Quickly gels into a group, builds group empathy. Effectively challenges the group but takes a collective approach. Utilizes individual and team strengths and creates stretch. Is brave and will push the group to exceed expectations.
Balances instinct with rational logic and demands clarity of thought in self and others. Has developed technical expertise to judge creative work and looks for the idea, using the appropriate tools to understand and evaluate them. Articulates clearly and concisely whether an execution supports an idea.
Excellence in Execution
Can balance multiple projects and works to aggressive time scales within budget. Manages complexity and its implications within projects. Insists on high implementation standards. Can take a call on the balance of speed and quality pushing back where appropriate.
Preferred: good exposure to working with advertising film directors, production houses, & agencies. Appreciates creative teams as partners.
Experience: MBA with 7-9 years of experience in FMCG, telecom, DTH, Broadcaster.
Get Jobs Like This By Email
Email This Job To A Friend