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Senior Brand Manager - Subscriptions

Job Description

Job Description: 

Develop communications for subscribers 

Receiving commercial briefs and converting them into creative briefs with interesting communication hooks.

Understand the target audience and accordingly work towards creating a subscription base 

Coordinate with agencies on Creative development and  production of films , AVs , animation  material for airing 

Brand Strategy 

Competencies and Skills:

Motivating and Inspiring Agencies & Cross Functional Teams

Quickly gels into a group, builds group empathy. Effectively challenges the group but takes a collective approach. Utilizes individual and team strengths and creates stretch. Is brave and will push the group to exceed expectations. 


Marketing Judgment

Balances instinct with rational logic and demands clarity of thought in self and others. Has developed technical expertise to judge creative work and looks for the idea, using the appropriate tools to understand and evaluate them. Articulates clearly and concisely whether an execution supports an idea.


Excellence in Execution

Can balance multiple projects and works to aggressive time scales within budget.  Manages complexity and its implications within projects. Insists on high implementation standards.  Can take a call on the balance of speed and quality pushing back where appropriate.

Preferred: good exposure to working with   advertising film directors, production houses,  & agencies. Appreciates creative teams as partners.


Experience:  MBA with 7-9 years of experience in FMCG, telecom, DTH, Broadcaster.