Develop the online go-to-market plan, owning the online marketing budget and deciding on the optimum spend allocation across regions and channels.
Monitor performance of each marketing channel; identify and implement opportunities for improvement.
Test into new marketing channels; scale them if performance is in line with targets.
Ability to build huge people network/ increase the traffic or fans on social media profile pages. Implement SEO and SEM strategies to drive incoming traffic & leads
Optimize results for campaigns by working with creative team on A/B testing content
Extensively involved in running and handling end to end Digital Marketing including Online, Mobile and Social Media Marketing
Actively drive the company’s website strategy, website design, website maintenance including value adds like, database mgmt. & community building.
Directly managing online marketing channels including SEO, SEM, Social, Remarketing, Display & direct partnerships
Manage online marketing agency, regularly assessing its performance against benchmarks and taking corrective actions when necessary.
Monitor digital marketing techniques and strategies used by other startups & ecommerce brands; poach best-practices and creative tactics.
Desired Skills & experience:
8 to 15 years of Total Work Experience ( relevant experience of 5 to 8 years in Digital Marketing)
Bachelor degree in engineering, statistics, applied mathematics, business; or equivalent experience;
In depth commercial experience in online marketing, web and mobile;
Proven experience directly managing Paid Search and Remarketing/RTB campaigns; ideally, experience running online display and social media marketing campaigns;
Ideally, experience managing SEO or understanding of SEO best practices;
Experience running A/B test plans;
Highly analytical and organized;
Able to think strategically while keen on being very hands-one to do what has to be done