- Develop the brand's Creative collaterals
o Online, in-store, social media, publications, advertising,
- Conceive the brand's campaigns.
o Product launches, season launches, brand stories, CSR initiatives etc. The campaigns are to disseminated through a 360 degree approach across all brand touch points. This involves integrating the customer experience through online, in-store, offline, pr and advertising.
- Function as an in-house agency.
o Co-ordinate with marketing, digital and visual merchandising team to develop strategy
o Work with merchandising and design teams to deliver trend driven product lines.
- Creative direction for campaign shoots
o Work with stylists, photographers, photo studios etc to develop all brand related images
o Work with digital teams for e-commerce shoots
- Create culture of design within the organization
o Develop templates for all