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Digital Communications & Advertising Effectiveness Director (m/f/d)

Job Description

Our client is a successful large German company with more than 10,000 employees world-wide. Since 80 years the company has been making sense of large amounts of data from a wide variety of data sources with the aim to turn data into smart business decisions for their clients (Big Data). For one of their business units in Nuremberg we are currently looking for a

Digital Communications & Advertising Effectiveness Director (m/f/d)

 

Your responsibilities:

Product development & Innovation

  • Key role in developing and managing new solutions in the area of Communication Efficiency (campaign evaluation and tracking, attribution modelling, pre-testing)
  • Being responsible for the development of specific solutions or features in close collaboration with the global business partners
  • Ensure desirability of these solutions, building on the USP and sharpen the value proposition in alignment with the overall product portfolio strategy
  • Leverage all latest leading edge capabilities and technologies (e.g. AI) alongside with own unique data assets, in order to deliver the most competitive solutions in the market
  • Continuous analysis of the competitive environment in the product area
  • Prioritize product ideas and define revenue models in collaboration with the product owner

Data innovation and implementation

  • Leverage partnerships that help to improve new Communication Efficiency solutions: e.g. data or tech providers, ad servers, publishers, media agencies, panel and platform providers (new and existing partners)
  • Identify data needs within the ME team and develop implementation strategies
  • Identify potential new partners and prioritize relevance together with the product owners and data strategy department
  • Drive and support the assessment of new partners to get a proof of concept in collaboration with the product owners and the data strategy team
  • Develop cooperation strategies and business plans for potential partnerships

Thought leadership & Enablement

  • Develop and sharpen company point of view on Marketing performance measurement
  • Be an internal and external thought leader for the specific area
  • Support and drive the internal and external launch of new products
  • Enable the sales and solution teams worldwide to successfully sell and use the solutions, e.g. by providing Trainings
  • Develop Sales and Marketing material together with the Commercial Team

 

 

 

Your Profile:

  • University degree (Uni/ FH) in business administration or comparable
  • 6+ years in research / insight role with a Marketing or media background in global role context
  • Very good knowledge of analytical tools and algorithms
  • Ability to effectively deliver client solutions which answer the client's key business questions and create impact within their organizations
  • Entrepreneurial mindset with hands-on approach
  • Knowledge of Brand and Communication research, what KBQs these can answer & what impact they should create within organizations
  • Background in Marketing Science and excellent understanding of analytical tools; knowledge of statistical software (R, SPSS, etc. ) is a plus
  • Excellent communication, presentation and client facing skills
  • English fluent, German is a plus

The offer:

 

  • Permanent role with a top employer that offers very good development possibilities  
  • Attractive salary and very good social benefits
  • International work environment
  • Work with interesting subject matters.   

  

Please use our online-application form only for applying to advertised position. Please note that we can´t  consider applications that we receive by e-mail.

 

 

 

Do you have any questions or require further information? We are always happy to answer any enquires you may have either by telephone or by e-mail:

ANTAL INTERNATIONAL PERSONALBERATUNG

Andreas Dürr, E-Mail: aduerr@antal.com, Tel.: 0911 590 596 44

 
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Andreas Dürr
+49 911 590 596-44
 
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