Job Description

Antal International Network looking for a large Chinese Group a COUNTRY GO TO MARKET Manager 

Location : Nanterre – Department 92 - France with international travel as required.


Salary range 110K€ average annual basic salary (Range between 100 K to 120K€ for a senior candidate) + bonus (minimum 30%) + company car + insurance. 


Working language Chinese Mandarin and English are mandatory. Fluent speaking for the 2 languages.

French speaking is a must but not mandatory !


Role Purpose :

GTM Manager will manage the country GTM activities for all products and brands through their full life cycle. He or She will be responsible for taking the propositions to market and ensuring their commercial execution success in the country.

The GTM manager will create channel traction, through the development of a channel/distribution strategy and customer awareness, by having end to end accountability of their commercial delivery into the country market. The GTM Manager will monitor and report on market and competitive developments.

Key Responsibilities


Research country market analysis and positioning, market analysis and positioning, looking for market opportunities, regular collecting market information of each area, organize product strategy analysis and research.

Analyze the country's competition situation.

Carry on consumer analysis, focus on purchasing factors and personal preference analysis, such as price, features, and color.

Align with regional GTM to define country's GTM roadmap, and carry out new product introduction and bidding activities.

Collect the product version requirements form clients in local, feedback requirements and version plans to regional GTM, and follow up implementation

Work out the country level Go to Market plan, modify product development material package, carry out product expansion plan, and coordinate the access test, etc.

Define the Country Go To Market Strategy and plan, coordinating with other functional teams (MKT, Channel, retail etc.) to organize regular meeting to synchronize actions status as to secure the successful launch of the products

Making Sales forecast and sales target in domestic; monitor sales volume in product life cycle, manage transshipment and adjust product strategy based on market needs; pay close attention to product demands management, S&OP adjustment and inventory monitoring

Confirm the product pricing strategy for early sales/channel development with regional GTM, and define the street price; manage and control the product price adjustment and special business applications during the whole lifecycle

Forecast and feedback prototype demands to regional GTM, and follow up the process.

Responsible for EOM management in the country, including stock clearance, prototype clean up and cancelling after verification.

Review the product's country level GTM plan and final sales result, provide lesson-learn to  the next product launching.


Profile Specification :


Expérience : Go To Market experience in Telecom sector, at least 3 years

Master/Bachelor Degree in Marketing & Sales, Communication, Advertising.

Development lifecycle experience from requirements gathering through design, testing and deployment.

Business change experience.

Ability to quickly assimilate knowledge from outside own area of expertise, as well as ability to independently analyse and formulate strategies.

Highly competent in Excel, Powerpoint. 


Key Competencies :


Ability to communicate, align and coordinate with different stakeholders on every level of the company (from operational to C-level).

Business acumen.

Proven ability of structured communication in English and Chinese (written and speaking).

Project management, Program planning and Interpersonal skills.

Able to promote cross functional effectiveness.

Leadership and Strategic thinking.

Decision making oriented and able to quickly react to changing environment within high-intensity work pressure.


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Hervé Nabet
+33 (0) 609 524 901