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Associate Director – Product

Job Description

Key Responsibilities of the Product Head will be as follows:

Program Identification & Structure Definition:

  •  Identify Programs based on Market Demand, Competition, Current & Emerging Industry Trends
  •  Design Modularity of Program, Course, Subject, Credits
  •  Plan Program Positioning & Target Audience – Conduct Market Surveys to evaluate this
  •  Bring in Program Value for the Students,  Brand & the Partners associated with Institute. 

Product Pricing Strategy:

  • Outline Program Pricing based on Program Development Costs, Student Acquisition Cost, Student LifeCycle Management Cost, Technology Costs, Training Costs, etc
  • Define Program Pricing based on program modularity & various strategies used by other similar players nationally & internationally .

Industry Associations:

  • Create robust Programs which attract relevant Industry Associations for the Programs, adding value to students, associating organizations & on a whole
  • These Programs should attract Industry Expert Mentors for the specific Programs to offer industry relevant work experience to the students –making the student job ready & employable

Collaborative Work

  • Work meticulously with the Technology & the Training Head to build the programs in the Learning Management System
  •  Work diligently with the Marketing Head to define the Program Launch Strategy & the TG penetration
  •  Work with the Outreach Team to ensure every Product is efficiently marketed
  •  Work closely with the Marketing Head & the Admission Head to ensure student enquiry to admission funnel is closely monitored & meets the pre-defined targets for the 1st Quarter of Launch
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Jyoti Puranik Joshi