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Digital Marketing Specialist

Job Description

  • Plan, design and execute all online advertising campaigns cross-channel and cross-platform: search (Google Search), display (Google Display Network, Facebook), video and email marketing;
  • Manage campaign budgets;
  • Review campaigns, identify and improve campaigns;
  • Ensure campaign delivery, performance, and goals are being fulfilled;
  • Utilize analytics platforms to evaluate advertising performance and make recommendations to optimize spend and performance for continual improvement;
  • Daily implementation of paid search tactics including keyword research, ad copy writing and testing, bid management, budget allocations, and landing page analysis;
  • Research and analysing data to identify and define audiences;
  • Evaluate and recommend new online marketing opportunities and technologies;
  • Identify trends and insights relevant to our client’s products and services, and optimize spend and performance based on the insights;
  • Oversee the design and delivery of reports and insights that customer behaviours.


Your Building Blocks of Success

  • The ability to work effectively with others, communicate clearly and deliver viable solutions.
  • Excellent organization and planning, motivation and interpersonal skills.
  • Critical thinking, judgment and decision-making ability.
  • Must have a strong work ethic and be detail-oriented.
  • Ability to work with sensitive or confidential information.
  • Ability to work in a team environment, as well as independently.
  • Good working knowledge of the Microsoft Office Suite.


Knowledge and Experience

  •  2+ years’ experience (agency background preferred) in the set-up, management, and optimization of paid social and PPC initiatives;
  • Work experience in a performance marketing department;
  • Knowledge of technical terminology;
  • excellent skills of analysis and setting the creative direction;
  • High attention to detail, top-notch analytical skills and the ability to make data-driven decisions.
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Carmen Pocania
+ 40 21 411 6114