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Job Description




  • Analyse the market potential (area and margin) where the product portfolio allows.
  • Analysis of the pricing system for the crop throughout the seed business chain (wholesaler - retail - farmer)
  • Prepare reviews of seed market players :

- By competitors

- By wholesalers - retail

- End customers

  • Monitor and implement corporate cross-selling opportunities
  • Customers .


External customers :

  • Collect detailed information about each (including potential) key customer in the section :

- Business areas

- Sales teams

- Financial situation

- Market potentials by culture

- Sales plan by culture, annual budget, 2-year planning

- Prepare individual business strategies for each key customer

  • Coordinate the collection of market information from the sales department and product managers (in cooperation with the marketing department)
  • Set a rating scale for customers


Internal customers 

Close interaction with the Product - manager


Cooperation with the Headquarters Apartment :

  • Prepare a 3-year sales plan for cultures and receive confirmation from the International Culture Manager (CM)
  • Sales figures that are regularly updated through the planning mechanism must comply with the instructions of the International Culture Manager (CM).
  •  Participate in meetings at Headquarters - flat upon request of the International Culture Manager (CM) or direct supervisor


Interaction with the International Team :

  • Manage the Commercial Product Portfolio and manage product longevity in cooperation with the Product - Manager
  • Develop and implement a sales strategy adapted to market conditions
  • Develop and implement a pricing, discount and payment terms system and a licensing system for cultures
  • Personal responsibility for preparing and following the Annual Sales Budget for the Company by Culture.
  • Provide all necessary instructions/information to the logistics department to ensure guaranteed seed supply to customers
  • Develop and set sales objectives for regional sales representatives by culture
  • Manage customer claims, including accurate documentation
  • Preparation of license agreements
  • Coordination of medium-term planning and licensed seed production with third parties using internal management levers.



  • Personal reporting: functionally - to the direct manager in the HQ - flat, administratively - to the General Director in Russia
  • Manage the activities of the Product Manager (functionally and administratively)
  • Provide the necessary rules and instructions to the sales team for the sales representatives to successfully perform their work



  • To remain within the approved cost budget, for which direct management has been received
  • Support management in preparing the cost budget in planning the overall budget.
  • Collection of overdue debts in cooperation with the finance department



  • Provide reports on meetings with customers
  • Provide a monthly report in accordance with the instructions received
  • Establish a seasonal report for all cultures in accordance with the instructions of the International Culture Manager (CM)
  • Prepare special reports at the request of the International Culture Manager (CM) or the line manager



  • Development and coordination of the sales process of the crop seeds portfolio in Russia
  • Develop and coordinate the sales process
  • Manage the activities of the Product - cultural manager
  • Implement license contracts for crops and coordinate licensed seed production with third parties
  • Analyse markets and explore new business opportunities


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Anastasia Soldatkina
+7 495 935-86-06