Job Description

General requirements

➢ Development and coordination of the sales process of the crop seeds portfolio in Russia

➢ To develop and coordinate the sales process

➢ Manage the activities of the Product - cultural manager

➢ Implement crop licensing contracts and coordinate seed production with third parties

➢ Analyze markets and explore new business opportunities

Tasks in different fields of activity


➢ Analyze market potential (area and margin) where the product portfolio allows.

➢ Pricing system analysis for a crop along the seed business chain (wholesaler - retail - farmer)

➢ Prepare reviews of seed market players :

o By competitors

o By wholesalers - retail

o End customers

➢ Monitor and implement corporate cross-selling opportunities


External customers :

➢ Gather detailed information about each (including potential) key customer in a :

o Business territories

o Sales teams

o The financial situation

o Market potentials by culture

o sales plan by culture, annual budget, 2-year planning

o Prepare individual business strategies for each key client

➢ Coordinate the collection of market information from the sales department and product-managers (in cooperation with the marketing department).

➢ Set a rating scale for customers

Internal customers :

➢ Close interaction with Product-manager


Cooperation with HQ apartment :

➢ Prepare a 3-year sales plan for cultures and get confirmation from the International Culture Manager (CM).

➢ Sales figures regularly updated through the planning mechanism must comply with the instructions of the International Culture Manager (CM).

➢ Participate in meetings at Headquarters - apartment on request of International Culture Manager (CM) or direct supervisor

Interaction with the International Team :

➢ Manage the Commercial Product Portfolio and manage product lifespan in cooperation with the Product Manager.

➢ Develop and implement a sales strategy adapted to the market conditions.

➢ Develop and implement a price, discount and payment terms system, as well as a licensing system for cultures.

➢ Personal responsibility for preparing the Annual Sales Budget of the company by culture and follow it .

➢ Provide all necessary instructions / information to the logistics department to ensure guaranteed seed supply to customers

➢ Develop and set sales objectives for regional sales representatives by culture

➢ Manage customer claims, including accurate documentation

➢ Preparation of license agreements

➢ Coordinate medium-term planning and licensed seed production with third parties using internal management levers.


➢ Personal reporting : functionally - to the direct head of the Headquarters - apartment, administratively - to the General Director in Russia

➢ Manage the activities of the Product Manager (functionally and administratively).

➢ Provide the necessary rules and instructions to the sales team for the sales representatives to successfully perform their work.


➢ Stay within the approved cost budget, which has been directly managed

➢ Support management in preparing the cost budget in planning the overall budget .

➢ Collect arrears in cooperation with the finance department


➢ Provide meeting reports for clients

➢ Provide monthly report according to received instructions

➢ Set up a seasonal report for all cultures according to the instructions of the International Culture Manager (CM).

➢ Prepare special reports upon request of the International Culture Manager (CM) or direct supervisor.

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Anastasia Soldatkina
+7 495 935-86-06