1. Adapts differing techniques and methods to deal with variations in work conditions and operations to proactively identify and solve complex problems. Supervises the development and implementation of improvements and/or solutions to work processes and tools. Reports to supervisor/manager on key milestones and critical business initiatives. When necessary, the supervisor is consulted for guidance in problem areas.
2. Generally has budget responsibility for team/work group. Makes recommendations that impact how financial resources are generated or spent.
3. Supervises work group with clearly defined roles within a functional discipline such as market research, channel/product marketing, e-business/e-marketing, business/market development, branding, pricing, new product marketing, etc. May provide work direction to Non-3M workers. Determines priorities and timetables, assigns resources/tasks, and provides performance feedback. Accountable for the activities and results of the work group, including leading for change.
4. Employees supervised are on a support or lower professional level.
5. Supervises development and implementation of functional project plans. Leads projects, linking project steps to business strategies. Ensures plans support business needs and goals and that project objectives and deadlines are met. Assembles and leads project teams. Presents project recommendations to appropriate personnel that demonstrate sound planning in support of business needs and goals
6. Handles a wide variety of non-routine and difficult inquiries where the solution is not immediately apparent. Most complex problem solving may require developing solutions for process improvements, complex and diverse issues that may be interrelated, requiring significant interpretation and the use of strong analytical skills. Applies extensive experience and knowledge of related and non-related precedents and policies.
7. Resolves issues and conflicts related to direct reports.
8. Has a considerable impact on the direct work group/team, providing leadership. Decisions may affect the operational effectiveness of multiple work groups or teams, important programs in the department, the next higher organizational tier, and/or related activities within the direct functional area.
9. Work tasks encompass concepts within multiple disciplines/practices which may include more than one department/location. Working tasks might include:
a. Combines and interprets multiple analyses of external and internal data to form a clear understanding of the market (including consumer, competitive and channel trends) and emerging priorities, issues, and opportunities. Identifies gaps in market understanding and recommends research solutions.
b. Generates deep insights on customers/end-users, based on research and/or customer interactions. Summarizes Voice of Customer to team to guide business decisions.
c. Actively contributes to the development of marketing plans for assigned market/product area, including collection, verification, and analysis of data. Facilitates the alignment of marketing and sales objectives.
d. Has prominent role in developing the marketing plan’s programs and tactics, coordinating the execution across cross-functional teams for product portfolio, packaging, promotions, channels, pricing, and Customer Relationship Management, to deliver on marketing strategy and objectives. Suggests shifts in programs based on tracking marketing plan metrics, and comprehensive understanding of customers/competitors/ channels.
product portfolio analysis and provides specific recommendations and actions to management regarding product pyramid strategies and programs, aiming at maximizing portfolio profitability and growth opportunities, balancing them against their impact on customer value and market dynamics.
f. Leverages brand research and analysis to define the details of brand architecture, or to adapt when appropriate in different markets.