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Candidate Advice

What hiring managers expect from your cover letter in 2024

By Antal International

After weeks of meticulous job hunting, where you've meticulously crafted the perfect resume and researched your dream companies, there's one final hurdle: the cover letter. This essential document often makes the difference between landing an interview or being lost in the pile of applicants. In this comprehensive guide, we'll walk you through the ins and outs of crafting a compelling cover letter that grabs attention and secures your spot on the interview list.

What is a cover letter⁉️ (and why it’s important)

A cover letter is your one-page pitch to potential employers, accompanying your resume. It serves as a brief introduction, highlighting your professional background and why you're the perfect fit for the job. In a sea of applications, a well-crafted cover letter can distinguish you from the competition, making it a crucial component of your job search strategy.

How to write the perfect cover letter 

Step #1 - Pick the right cover letter template

Start off on the right foot by selecting a visually appealing cover letter template. There are various options you can find online to suit your style and industry, ensuring your application stands out from the crowd.

Step #2 - Start the cover letter with a header

Ensure your cover letter begins with a professional header, including your contact information, the date, and details of the hiring manager or relevant contact person. This sets a professional tone and makes it easy for recruiters to reach out to you.

Step #3 - Greet the hiring manager

Personalization is key. Address the cover letter directly to the hiring manager whenever possible, demonstrating your initiative and genuine interest in the position. Avoid generic salutations like "To whom it may concern" to make a lasting impression.

Step #4 - Write an attention-grabbing introduction

Capture the reader's attention from the outset by highlighting 2-3 of your most impressive achievements. Use concrete examples and quantifiable results to showcase your skills and immediately engage the reader.

Step #5 - Explain why you’re the perfect person for the job

Align your qualifications with the job requirements outlined in the job description. Highlight relevant experiences and skills that make you the ideal candidate for the role, emphasizing how you can add value to the company.

Step #6 - Explain why you’re a good fit for the company

Demonstrate your enthusiasm for the company by conducting research and identifying key aspects of its culture, values, and products/services. Articulate how your professional goals align with the company's mission, showcasing your genuine interest in becoming part of their team.

Step #7 - Wrap up with a call to action

Conclude your cover letter with a strong call to action, expressing your eagerness to further discuss your qualifications and how you can contribute to the company's success. Thank the hiring manager for their time and consideration, leaving a positive impression.

Step #8 - Use the right formal closing

End your cover letter with a professional closing, such as "Best Regards" or "Sincerely," followed by your name. Double-check for any typos or errors before hitting send to ensure a polished final product.


Crafting a compelling cover letter is a vital step in your job search journey. By following these steps and incorporating personalized details, you can create a standout cover letter that showcases your qualifications and enthusiasm for the position. Remember, your cover letter is your opportunity to make a memorable impression and set yourself apart from the competition.

Key Takeaways 


  • A cover letter is a crucial component of your job application, serving as a personalized introduction to potential employers.
  • Personalization, attention to detail, and alignment with the company's values are key elements of an effective cover letter.
  • By following a structured approach and incorporating relevant examples, you can create a compelling cover letter that increases your chances of landing the job.

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