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AGM/GM Sales for a leading FMCG based at Kerala
The vacancy has expired
- LocationKochi, India
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IndustryConsumer Goods
Job Description
Role:
Business Operations
- Develop the sales strategy in alignment with the senior sales leadership.
- Accountable for sales and distribution objectives as per the Annual Business Plan.
- Convert the business plan into executable action plan for the field team.
- Market Growth Mapping to deliver to potential – Identify, Evaluate, prioritize opportunities and execute.
- Study market to identify distribution restructuring needs and manage team ability to make changes.
- Review market analysis to determine customer needs, volume potential, price schedules and discount rates.
- Ensure implementation of field activities like sales promotions, launches, trade promotions, brand building activities and visibility.
- Provide direction to the growth of the company products in the region by establishing better working relationships with distributors, colleagues and competition in the market place.
- Drive forecast accuracy and sales planning and also plan for launch of new product variants.
- Ensure effective management of trade schemes and delivery of incremental growths in his territory.
- Ensure that the company’s policies on all commercial, legal, statutory requirements are implemented and complied with.
- Ensuring channelization of cross-functional resources and company investment into the region.
Oversee BG (Bank Guarantee) renewals and Full and Final settlement closure of distributors within a week of ceasing operations.- Ensure 100% AOG adherence, Botree Billing and SFA Usage.
- Ensure pricing as per company norms.
- Project the image of the company to all external associates in line with the vision and mission of the company.
Business Analysis
- Review and analyse business performance of his/her territories
- Primary, secondary volume and WOD report
- One-sheeter report – range selling (brand & pack), channel contribution, discount analysis, unbilled retailers
- SFA Usage report
People Management
- Supervise and train the regional team and distributors to achieve sales target.
- Responsible for recruitment, induction and training, deployment and development of all employees in the region to ensure optimal performance from them.
- Set annual performance goals and monitor performance through periodic one-one and team meetings and provide constructive feedback to improve performance.
- Ensure that the field team deliver the business objectives, thereby earning their variable incentive pay-outs.
- Ensure employees remain motivated also through Rewards and Recognition initiatives and programs.
- Responsible for solving the team’s concerns and grievances while providing continuous support and counselling.
- Mentor the first line/area manager team. Coach and develop direct reportees to enable them to be better mentors and coach for their front-line sales teams.
Market Intelligence
- Report competition activities on a weekly basis.
- Identifying evolving industry/market/competitive trends & patterns and devise actionable counter plans.
Accountabilities
- Responsible for managing the entire region for business excellence
- Primary & Secondary Volumes
- Distribution and distributor management
- System and Process Adherence
- People management
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Experience: |
13 to 18 years of experience |
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Qualification: |
MBA (Regular) in Tier 2 Institutions |
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Behavioural Traits: |
Aggressive, Achievement Oriented, Analytical, Detail oriented, High energy, Innovative, Open minded, Proactive and Intuitive |
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Special Requisites: |
Candidate aged between 32 to 36 years |
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