Brief Job Description

Drive the Creative & Media team and take responsibility for developing and implementing all marketing plans

Execute specific marketing plans in collaboration with a variety of functional areas such as PR, Packaging, Design, Product Development, Supply Chain, Commercial and Operations

Lead insight gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and evolve the brand

Leverage knowledge of business, category and brand marketing strategy into actionable marketing strategies and plans to deliver against the company’s business objectives

Analyse and provide consumer, category, and brand information to support channel marketing and sales initiatives

Manage various ATL/BTL initiatives to establish brand communication.

Develop annual plans and budgeting for the brand and monitor the expenditure.