Experience and Education:

• Must be an Engineer / Engineer + MBA
• The candidate should have a full cycle experience in developing and growing digital venture(s) / business units.
• Demonstrated experience in transactional digital marketing, digital/web/app product management.
• Deeply analytical and data oriented.
• Experience of managing a team
• Experience of managing a P&L
• Demonstrated expertise in creating winning B2C or B2B digital combination bringing platform and consumer product experiences to market with history of iteration and innovation and increased adoption of product
• Overall experience of 8-12 years with a minimum of 4 years of experience in purely digital/online companies / SBUs

Good to have

1) Knowledge of lending industry will be a great advantage

2) Graduation from premium colleges and Post-graduation from top colleges would be a plus.

3) Experience of working in startup will be a plus

4) Flexibility, comfort with ever changing business requirements

5) Demonstrated experience of growing faster than competitors

Role deliverables:

1) Manage P&L for the entire online business for the organization. Scale up and growth as per the targets. Targets include topline, bottom line and strategic value adds as required by the company

2) Digital Marketing for effective qualified lead creation. Manage marketing channels and cost strategically, scale ‘non-paid’ channels, improve conversion, develop affiliate marketing a. Lead generation includes full cycle of lead generation, lead nurturing till closure. b. Innovate to reduce lead closure process

3) Web Product management to Customize / automate customer journeys to improve conversion, customer convenience and collect more data for underwriting

4) Financial product management to develop, launch and evolve digital loan products

5) Business Development to manage and develop partnerships for sourcing and other strategic initiatives

About the Client: An enabler of micro, small, and medium enterprises (MSME) financing in India, Indifi Technologies, while maintaining its focus on MSME businesses, intends to direct the investments towards furthering its products and technology. With a 350 BUSD debt financing Gap, in India’s MSME segment, Indifi brings in a technology platform which will aggregate the lenders and identify the needs and work with partners to fulfill to enable the small businesses have greater access to low-cost debt. Apart from being a market place for lenders and SME borrowers, they also provide finance to SMEs that have not been able to fulfill their finance needs.