The role includes, but is not limited to requiring the individual to:

Raise the Ceiling on Content:

o Establish an ‘always-on’ content calendar comprising full product display page content assets and offsite platform innovations across key customers

o Give editorial inputs and help brands devise their content strategies (Intent based driving bottom of the funnel tasks) while ensuring on-time delivery of the same across key customer portals

o Evaluate the feasibility and scope for deploying new content formats across key customer portals and liaison with the category to actively deploy the same

o Evaluate off-site [Digital] platform innovations with key customers and liaison with categories/ work with the digital agency to develop and adapt content suited to these requirements

o Work with the Digital agency team to create commerce suited content [Emailers, Social media creatives, Videos, customer editorials etc.] and to deploy the same across key customers.

Capabilities:

o Creative: Lead the governance on the internal Automation Dashboard to continuously improve creative quality (to be evaluated with objective metrics) and build a robust eCom creative playbook.

o Content: Lead the Digitisation of the Product Listings – right from content creation to deployment using Unilever Designed automated systems.