Job Description

• Create, manage, recommend, and implement pay per click, display campaigns and other campaign formats through Google AdWords, Bing, YouTube, Facebook, Twitter and LinkedIn.
• Digital Marketers with minimum 5 years of experience and have minimum 3 years of experience in managing Paid Campaigns end-to-end (including tracking of ad campaigns and analytics with any tool)
• Should have managed both Google Ads- Web Ads as well as Mobile Ads. Mobile ads includes both App install and In-App advertising
• They should have worked with a minimum campaign budget of 10 lakhs per month individually
• Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
• Measure ROI and KPIs and make necessary strategy adjustments if needed.
• Stay up to date with the latest digital marketing trends and best practices. 
• Strong experience in doing App campaigns in AdWords
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience.
• Manage campaign expenses, staying on budget & estimating monthly costs.
• Effectively communicate results to management weekly.

Requirements

• Proven SEO & PPC experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g., Google Analytics, Google tag Manager, NetInsight, Ahrefs, SEMrush, WebTrends)
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO & PPC.
• Strong analytical skills and data-driven thinking. Well-versed in the English language.