Location: Chennai

Experience: 5-7

Notice Period: Official 30 days or lesser. 

Job Description

• Create, manage, recommend, and implement pay per click, display campaigns and other campaign formats through Google AdWords, Bing, YouTube, Facebook, Twitter and LinkedIn.

• Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.

• Measure ROI and KPIs and make necessary strategy adjustments if needed.

• Stay up to date with the latest digital marketing trends and best practices. 

• Strong experience in doing App campaigns in AdWords

• Brainstorm new and creative growth strategies

• Collaborate with internal teams to create landing pages and optimize user experience.

• Manage campaign expenses, staying on budget & estimating monthly costs.

• Effectively communicate results to management weekly.

Requirements

• Proven SEO & PPC experience

• Solid understanding of performance marketing, conversion, and online customer acquisition

• In-depth experience with website analytics tools (e.g., Google Analytics, Google tag Manager, NetInsight, Ahrefs, SEMrush, WebTrends)

• Knowledge of ranking factors and search engine algorithms.

• Up-to-date with the latest trends and best practices in SEO & PPC.

• Strong analytical skills and data-driven thinking. Well-versed in the English language.